PM Multitalent

To The Crazy Ones

To The Crazy Ones*

Here's to the crazy ones,
The misfits,
The rebels,
The troublemakers,
The ones who see things differently.
They're not fond of rules,
And they have no respect for the status quo.
You can praise them, quote them,
Disbelieve them, glorify them of vilify them,
About the only thing you can't do is ignore them.
Because they change things,
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratroy on wheels?
Although they're seen as the crazy ones,
It's the people who are crazy enough to think that they can change the world,
Who actually do.

*) "Here's to the Crazy Ones", is geschreven door Chiat/Day copywriter, Craig Tanimoto. De tekst werd gebruikt in tv commercials en geprinte advertenties voor Apple in de periode 1997-2002. Sommigen beweren dat het een reactie van op de ‘Think’-campagne van IBM.